Whether evading Gold Finger, romancing Ursula Andress, or kicking back a double martini lunch, 007 and the advertising king of Madison Avenue clearly appreciate the importance of packaging.
A Crooked Tie is Counterintuitive
Whether it a traditional Windsor, exotic Trinity or stylish Cavendish, a loose, crooked, sloppy knot is telling. It’s off-putting, and distracting from your message.
As a Communication Executive, while analyzing a debate, interview or speech, I closely observe content, body language and delivery. But I’m also keenly aware of a well-tied knot. While covering the White House and Capitol Hill I always took note of whose tie was askew. It’s a distracting non-verbal message that speaks volumes to both reporters and the audience alike.
For Women It’s About Lipstick
Lipstick, for women, is the number one non-verbal visual most people notice. Witness, the infamous Monica Lewinsky, Barbara Walters interview, and lipstick sales. The former Clinton intern’s lipstick, Glaze, by Club Monaco sold out the next day.
A Man’s Tie is His Primary Fashion Statement
A tie selection and the way it’s knotted is an opportunity for a man make a declaration. Fun, fancy, conservative, liberal, red, blue or purple, the neck tie sends a message. So, what does a crooked tie convey? How about “I don’t care enough” or “this presentation isn’t that important” to double check the details. A knot to the left, right, or with space at the top tells me the man is not ready for prime time or needs to fire his support staff.
Could a Crooked Tie Hurt Jeb Bush?
For example, former Florida Governor, Jeb Bush, took the stage at the CNBC Republican Presidential debate in Boulder, Colorado last October with a tie that… well, you decide. How about, “I want to run the country, don’t worry that I can’t even properly tie my tie.”
So the next time you go before the cameras, board of directors or toast your daughter at her wedding, take a moment, check your tie. Be like James and Don and keep it straight.
~ Susanne LaFrankie