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The Anatomy of a News Story – Knowing Your Preordained Role is Key

August 18, 2017 Leave a Comment

It may seem counter-intuitive, but never, ever consider speaking to a journalist before determining your role in their story. Are you the protagonist, antagonist, witness, hero? At the Wharton School at the University of Pennsylvania, I taught MBA students to consider the anatomy of a news story to strategically dissect the likely scenario and their role in… [Read More]

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Filed Under: Communication, Credibility, Crisis Communications, Media Relations, Trust Tagged With: client, conflict, connection, credibility, crisis communications, journalism, media, news, role

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