While money may make the world go ‘round, there is nothing more important than the reputation of an organization. Especially one like the Susan G. Komen for the Cure, a breast cancer charity built upon donations from volunteer-organized events such as the Race for the Cure. When it comes to reputations, perception is reality. We’ve worked with businesses, non-profits and others… [Read More]
Komen: Schooled by Social Media
It’s been a bit over a month since the Komen Foundation for the Cure went head-to-head with Planned Parenthood. Now social media analysts and pundits are busy trying to sort out what was learned during that hard semester and whether the massive breast cancer charity has a chance to move on or is destined to… [Read More]
Komen pink ribbons tattered in the breeze
They didn’t just get millions to wear pink, some might say they invented the color — at least as a tool to drive charitable giving. Because of that color the Susan G. Komen Foundation for the Cure was one of the most recognizable charity organizations in the United States. Their pink ribbons adorn dozens of… [Read More]