When I was a business editor I saw numerous articles on why cash is not king when it comes to motivating employees. Training Magazine has just such an article on motivating employees in this month’s edition. It contains the usual help-employees-focus and set goals stuff: money gets us in the door but that’s about it. The most important part of motivating employees is to connect with them emotionally—honor their work, create growth opportunities and spread motivation throughout the company.
Just how does one accomplish this task? The article points out that sales people aren’t the only ones who should receive incentives and rewards for their work product—spread them throughout the company. Invite those who normally wouldn’t get invited to events to attend. Fill up those seats at conferences—you’ll get a discount and let those attending know you think they are important enough to receive training and education. Don’t just have a luncheon for executives—be inclusive, not exclusive. This also creates conversation—the best way to communicate with employees. One other tip—be consistent with communication. And do it on a regular basis.
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